For B2B's that have average deal sizes of $30k+

We help companies get in front of the right prospects and book calls with them.

Theox uses outbound-led inbound strategies & AI stacks that fills your pipelines with sales qualified leads.

Teams trust Theox to grow their pipelines

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Campaigns that are built to scale your lead generation

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Outbound-led inbound

We craft cold and warm email campaigns and re-engage your current prospects - the difference? We enrich data and find angles at scale. Stop sending "basic" emails and start enriching your leads with valuable content.

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Scaling with LinkedIn

Once we find the winning formula, we get to creating content around this on LinkedIn - then promoting the best content with paid ads - expanding your reach. The best part, once we have engagers, we remarket with email outreach - super, super warm.

Our unique mechanism

What's included

End-to-end campaign creation, launch and scaling

  • Email setup & warming

  • Prospect list generation

  • Data enrichment

  • Site visitor pixel tracking

  • LinkedIn engagement tracking

  • Email copy cadence

  • Sending automation

  • Inbox management

  • LinkedIn content

  • Scaling with LinkedIn Ads

What people are saying

Your campaign timeline

Step 1: Research

We'll send you an onboarding questionnaire to fill out about your business, targets and information about your ICP. From here we'll begin researching angles and gain insights into your ICP's pain points, desires and motivations.

The objective: Showing the right people the right message.

Step 2: Setup

Once we've understood your target market, we'll then setup your campaign. This includes email infrastructures, email warm ups, copy and content and future ad campaigns. We'll then build out the structure of the campaign.

The objective: Ensuring your messaging lands in the inbox

Step 3: Launch

Once everything is built, we launch and test different messaging with segments of prospects. This includes scraping lead lists of your target market. We then put the messaging into our email and ad tools and launch the campaign.

The objective: Send mass messaging at scale and generate leads

Step 4: Scale

Once we've launched, we're always looking at the metrics and communicating this back to you. Once we have a winning formula, we place all the prospects into this. Alongside this, we're launching ad campaigns at scale to get in front of prospects both via their emails and on LinkedIn

The objective: Flooding your pipeline with revenue

FAQ's

How much does your service cost?

We offer 3 flexible engagement options to suit your needs. A retainer model, pay-per-lead model and a one-off build-and-launch model for those who want a complete campaign setup with no ongoing commitment.

At the start of our partnership, we ask for a three-month commitment. This timeframe allows us to properly evaluate the success of your campaigns and ensure measurable progress. Beyond that, there are no long-term contracts or obligations.

How long does it take to launch a campaign?

Once the contract is signed, it typically takes two weeks to launch your first outreach campaign. During this time, we focus on setting up your email infrastructure, including creating secondary domains and mailboxes and warming them up for optimal deliverability.

While the warm-up is underway, we also build your lead lists and craft your email and/or LinkedIn outreach sequences. By week three, we begin sending your first outreach messages.In addition, we prepare and launch your ads by month two, ensuring a comprehensive, multi-channel approach to drive results. This timeline allows us to lay a strong foundation for your campaigns and deliver measurable outcomes efficiently.

How do you protect our domain and email reputation?

We take domain reputation and email deliverability very seriously to ensure your campaigns are effective and your domain remains in good standing. Here's how we protect your domain reputation:

No Use of Your Primary Domain: We never use your primary domain for outreach emails. If you’re currently doing so, it’s crucial to stop, as this can have disastrous impacts on your domain’s reputation. Instead, we create secondary domains that redirect to your primary domain. These secondary domains are used exclusively for outreach, ensuring your main domain remains safe and unaffected.

Secondary Domains and Mailboxes: Alongside creating secondary domains, we set up dedicated mailboxes for sending emails. Whatever happens with these domains, your primary domain reputation stays protected. Additionally, having multiple secondary domains allows us to scale email volume safely.

Domain Warm-Up: Before sending any emails, we "warm up" the secondary domains and mailboxes. This involves gradually increasing the sending volume over time to build trust with email providers.

Controlled Email Volumes: We carefully monitor and limit the number of emails sent daily to avoid triggering spam filters or appearing suspicious to email providers.


Deliverability Best Practices: We implement proper authentication protocols, such as SPF, DKIM, and DMARC, to enhance trust with email servers. We also write personalised, high-quality content to minimise the chances of being flagged as spam.

By combining these measures, we ensure your emails land in inboxes, not spam folders, while safeguarding your domain reputation at all times.

Can I see what you're sending out?

We prioritise full transparency throughout the process, ensuring you have clear visibility into every aspect of the campaign. Before outreach begins, we share the email and/or LinkedIn message sequences we plan to send, giving you the opportunity to review, provide feedback, and approve the messaging. This ensures that all communications align with your brand voice and goals.

Additionally, we provide you with the lead lists we build, so you know exactly who we’re targeting. If you have specific preferences or exclusions, we can tailor the outreach to meet your requirements.

Once the campaign is live, you’ll receive regular updates on its progress, including detailed insights into who we’ve contacted, response rates, and engagement metrics.

We can also provide access to a reporting dashboard, allowing you to track performance in real-time. Metrics such as open rates, reply rates, and leads generated are always at your fingertips, ensuring you remain informed and confident in the process while we work to deliver measurable results.

Building tech driven lead generation campaigns

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